I need help with a stuck pixel, any suggestions?

So there's a stuck pixel on my lcd tv, and it's extremely annoying and I just want it to go away :P. The pixel is whitish/yellow (not completely sure, but only visible when dark images appear on screen). I've tried rubbing the pixel, when I rub the pixel directly, pixels next to the stuck pixels turn white as well (don't know if this means one particular thing), and this does not happen when I rub another part of the tv screen. Any suggestions?